# Our visual identity _Design Assets_ Resources rooted in our brand foundation that reflect and amplify our purpose, people, and product. ## Sections - [Color](/brand/color/) - [Iconography](/brand/iconography/) - [The Datum illustrations](/brand/imagery/) - [The Datum logo](/brand/logos/) - [Design Principles](/brand/principles/) - A concise encapsulation of the core personality traits of our brand and user experiences. - [Social logos and favicons](/brand/social/) - Download Datum's social brand assets, and icons for your projects. - [Templates](/brand/templates/) - [Typography](/brand/typography/) --- Source: