Core Palette
The Datum core colour palette was chosen to evoke a certain technological adventurism, combined with a grounded maturity that instills confidence.
Midnight Fjord
900 #0C1D31 Pantone 533 C
Aurora Moss
900 #E6F59F Pantone 379 C
Blush Quartz
900 #ECD0D0 Pantone 684 C
Canyon Clay
900 #BF9595 Pantone 694 C
Pine Forge
900 #4D6356 Pantone 5545 C
Glacier Mist
900 #E8E7E4 Pantone Cool Gray 3 C
800 #EFEFED Pantone Cool Gray 2 C
700 #F6F6F5 Pantone Cool Gray 1 C
Color Weighting
Datum colors can be used in a variety of configurations, often being used as pairs for maximum impact.
