A concise encapsulation of the core personality traits of our brand and user experiences.
Grounded and Visionary
We think big, but back it up with elegant, thoughtful products that solve authentic, real-world problems.
Approachable and Expert
Our deep sector expertise is accompanied by an inclusive, collaborative, optimistic, curious ethos.
Proactive and Driven
We constantly and transparently evolve in our quest to empower and support companies to build, invent, and compete, at scale.
Conscientious and Ethical
We always aim to do the right thing, whether helping businesses lower their carbon emissions, or treating all people with respect, dignity, and empathy.
Self Aware
We are humble enough to recognise when we’re not perfect, sound overly grandiose, or overdo the jargon, and aren’t afraid of poking fun at ourselves accordingly.