Voice characteristics:

• Technical but accessible - We know our stuff but explain it clearly
• Confident but humble - We’re building something important but stay grounded
• Direct but friendly - We don’t waste words but we’re human
• Inclusive but expert - We welcome newcomers but maintain technical depth

Tone guidelines:

• Use active voice and clear, simple sentences
• Avoid jargon unless necessary (and define it when used)
• Be specific with examples rather than abstract concepts
• Show don’t tell - demonstrate value with real examples
• Maintain optimism about the future we’re building

Writing principles:

• Clarity over cleverness - Make it easy to understand
• Useful over promotional - Lead with value, not just features
• Authentic over polished - Be genuine about challenges and progress
• Specific over general - Use concrete examples and metrics