We maintain a foundational, hyperscale-ready framework that guides the design of all user experiences within the Datum ecosystem. This design language ensures consistency while allowing for the flexibility needed across different products and contexts.
Design philosophy:
- Hyperscale-ready - Built to work at massive scale and complexity
- Developer-first - Interfaces designed for people who think in code
- Systematically consistent - Coherent experience across all touchpoints
- Future-oriented - Designed for the AI-native world we’re building
Key design elements:
- Typography - Clean, technical fonts that maintain readability at all scales
- Color system - Professional palette that works across digital and physical applications
- Iconography - Systematic icon library that speaks to our technical audience
- Imagery - Photography and illustrations that show real technology in action
Brand applications:
- Product interfaces and dashboards
- Marketing websites and materials
- Documentation and technical content
- Conference presentations and swag
- Social media and digital advertising
For detailed specifications, typography guidelines, color codes, logo usage, and design resources, visit design.datum.net.