# Who we are building for Meet the user personas driving Datum's product decisions - from network architects to developers who need programmable infrastructure. Our customers are AI-native providers and digital leaders: AI startups, alt clouds, and next-gen enterprises who are building what's next. They're focused on innovation, speed to market, and making the future possible. ### "The list" * Demographic - Disruptive digital leaders who are aggressively building for the future. * Geographic - English speaking "service provider" businesses targeting global audiences. * Psychographic - Focused on performance, security, and scalability. ### Three uniques Currently aspirational, here are three unique ingredients we're working to assemble: * We have the largest ecosystem of magnetic "alt cloud" service providers * We have a holistic commitment to open source that engenders confidence & trust * We have a strong set of "house brand" solutions alongside partner technologies ### Proven process: In other words, how do we go about getting more customers: * Build a brand people love and trust through digital and non digital * Launch new initiatives (including open source) with a cloud-first experience * Work closely with clients and a community to build elegant product experiences * Communicate regularly to stakeholders, including roadmap and benchmarking * Deliver ongoing value through a differentiated success-led motion that starts super early ### Our guarantee: Having a guarantee is a really important part of our strategy. Our "work in progress" version right now is based on delivering value: Try our highest tier for 90 days. If you don't get the value you expect, don't pay. --- Source: