The go-to-market team is accountable for setting the company’s promise to the market, and then delivering on that promise.

We see this as a broad purview, largely consisting of the traditional functions of marketing, sales, and customer success — but with meaningful participation in product and strategy. This is because the product experience is a main channel for both sales and success.

This team is “tiny but mighty.” It focuses on digital channels, creating meaningful relationships through events, and supporting leaders in working with partners and design customers.

Circular diagram with the goal at the bullseye: "Helping 1k new clouds thrive." Two concentric layers surround it — the outer ring is the Experience framework, the inner ring represents how we want people to feel. Four cones connect the layers toward the goal: Awareness → Intrigued, Activation → Motivated, Growth → On Fire, Advocacy → Committed.

How we work

Product is the channel. For an agent-first and developer-led platform, the product experience itself is the primary surface where users discover, evaluate, and adopt us. It has to feel good.

Digital first, in person where it counts. We invest in content, docs, our website, and the open-source surface area. We show up physically at the events where service providers, infrastructure teams, and the agentic ecosystem actually gather — including the “Alt Cloud” community gatherings we produce.

Lean by design. A small team can move faster than a large one if everyone is sharp, autonomous, and operating on the same thesis. As such, hiring is rare and selective.

Accountabilities

  • Brand, positioning, messaging
  • GTM strategy and execution
  • User and customer success
  • Internal and external comms
  • Global community activation
  • Revenue